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Simon Potts

The Alchemist Bars & Restaurants

Simon is Managing Director of The Alchemist, the multi-award winning bar and restaurant brand famed for its molecularly magical cocktail creations and theatrical venues. In 2018 he was recognised as the RROTY Rising Star and was given the special achievement award in the Northern Restaurant and Bar top fifty power list.

Upcoming Events

February 2019

The Alchemist: From Cocktails to Covers

February 27 @ 1:15 pm - 1:45 pm
Keynote Theatre 2
Speaking: Simon Potts

The greatly admired Alchemist brand is still largely known for its exceptional drink offer. However, the split between restaurant sales has significantly increased over the last 4 years and now accounts for 50% of turnover across the estate (it was at 35% of venue activity prior to the MBO in 2015). Simon reveals what they have done to evolve different day parts and how they have built a successful dining offer alongside the main theatre of the bar, leading them…

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