Luisa Fernandez has over 18 years’ marketing experience, having spent over 15 years in house at British Airways, where she headed up the CRM innovation Lab and was responsible for their CRM strategy across BA’s key digital channels. During her time at BA, she also led the UK marketing department and was Global Sponsorship and Events manager negotiating their London 2012 sponsorship and delivering their award winning Olympic campaign – Don’t Fly.
More recently Fernandez was Managing Partner at sports marketing agency, BBH Sport. She joined YO! as their Marketing Director in April 2017 and is focusing on driving their digital innovation strategy.
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