Mitchells & Butlers
Anna-Marie’s 25 year sales and marketing career has taken her into UK and international markets in press, FMCG, digital media and video games. Joining M&B in 2013 as a Retail Director, she’s now in her third year leading the sales, brand & digital marketing teams across M&B’s diverse portfolio. She’s passionate about guest experience, whether that’s in venue or ‘on-line,’ believing that every brand and team must strive to deliver consistently to preserve and reinforce that all important brand image and reputation.
February 28 @ 2:15 pm - 2:45 pm
Keynote Theatre 2
Speaking: Anna-Marie Mason
Today’s guest expects their brand of choice to deliver seamlessly in both on and off line channels. So, how do we design and deliver the ideal experience, to meet and exceed their expectations profitably? In this session, Anna-Marie Mason, Director of Brand Marketing of M & B, shares some lessons learned and thoughts for the future.