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Marketing Your Way Out of Disaster
February 22 @ 1:15 pm - 1:45 pm
Speaking: Mark McCulloch
What will you do when the proverbial hits the fan? How do you make the best out of a bad situation? Following well-publicised problems for some of our best loved operators, Mark looks at what a brand disaster does to your customers and your reputation and how, often by utilising social media, you can manage, protect and rebuild your brand.