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Crossing the Line for Growth
February 23 @ 11:45 am - 12:15 pm
Speaking: Karen Forrester
In this unmissable session Karen (CEO, TGI Fridays) looks at the importance of going back to basics to recognise and love the things that made your brand great in the first place. Hear the story of Karen visiting every Fridays restaurant in the UK, joining up the managers ideas to deliver the promise of ‘In here it’s always Friday’, and the renewed focus on ‘Fridays People, serving Fridays food in Fridays restaurants’ and how this has led to superior guest satisfaction and growth.